Infographic lexicon of innovation: a global approach

Have you ever been in a meeting where you pretended to understand what was being said?
The innovation environment has its own lexical field that is sometimes delicate but necessary to master. In a fast-paced process, you can't leave room for interpretation.

For uninitiated people, the sequence of unfamiliar words remains a source of frustration. Many times, misunderstandings have gotten us into trouble during our projects. Indeed, an innovation project is very engaging for all the stakeholders, we have to know how to make the exchanges fluid and demystify our jobs.

Having analyzed this risk, we now adopt an acculturation approach that allows our interlocutors to acquire the lexical bases of our approaches. Knowing how to analyze oneself, identify one's weaknesses and move forward is a precept that we try to apply on a daily basis.

It is up to you to adopt this new position and to be a vector of knowledge. To help you, in addition to the many definitions that already exist, here is a first infographic on the lexicon of innovation that will allow you to integrate the concepts specific to our global innovation approach.

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Lean Startup:

Method and philosophy for managing any innovative project, from startups to internal projects, based on the principles of focus, continuous learning and systematic validation by field experience rather than by intuition and guesswork.

Read our article "Innovate quickly, it's possible thanks to lean startup".

Usage study:

Quantitative and qualitative measurement of user behavior with respect to an ecosystem, a service or a product. The goal: to detect pain points that will be sources of innovation opportunities. A user-centered methodology used in particular in the design thinking approach.

Pain Point:

It is the starting point of any innovation and will be identified during the empathic immersion and field survey phases. It is a user frustration that has no answer to date. The more this pain point is burning (recurring, urgent, intense), the stronger the user's interest in a solution will be.

Concept Emergence:

Collaborative and creative phase allowing to bring an answer to the pain points identified by concepts. Also called the ideation phase, it is broken down into a divergence (quantitative) and convergence (qualitative) phase.

Concept:

A concept is a consolidated response to a given pain point. The solution is valued by an economic model and a functional representation. A concept must be ready to be tested in the market.

Business Model and Business Plan :

The business model structures the economic functioning of an organization as a whole at a given moment. This view is static, as opposed to the business plan which is a sequence of actions to be carried out, actions coordinated by an overall strategic vision.

Prototype:

Physical and functional implementation of a concept in view of a validation (use and economic) with the market. However, it is not a finalized representation of the concept and is meant to be evolutionary.

Market test:

Validation of the value proposition (problem/solution alignment) and the business model of the concept with a defined consumer target. Iteration is necessary to adapt the concept to its market.

Technical feasibility:

Operational phase allowing the removal of the barriers of each technical brick of the concept. Reflection downstream from the emergence of the concept, which can make the concept evolve in order toadjust the technical and economic balance.

Industrialization:

A process that ensures the planning and transformation of an economically and technically validated concept into a product and/or service that is ready to be deployed in the market.

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