Let's innovate today. For tomorrow.

This innovation method, which is based on macro and micro analysis of the market and opportunities, consists of going to find the truth where it is (with users and consumers), then coming up with ideas, then challenging them (through market tests) and finally improving them.

The innovation tax credit is a tax measure reserved for SMEs. They can benefit from a tax credit of 20% of the expenses necessary for the design of prototypes or pilot installations of new products. The declaration is made with the same file and according to the same procedures as the Research Tax Credit (CIR). SMEs can benefit from the early repayment of their CII.

It is the ability (of a team or an organization) to create products or services by consistently delivering value, while responding to change, in an uncertain and turbulent environment.

These are competitive programs where a prize (usually a grant and/or a loan/repayable advance) is awarded to one or more winners. Eligibility requirements and evaluation criteria are unique and communicated for each Call for Proposals.

These are the results of research and development work made available in the state of the art. This knowledge can be used by the person normally competent in the field concerned: by direct experimental investigation using the concepts or methods identified in the state of the art or by logical deduction of the consequences which can be compared with known elements.

This interview, often in focus groups, allows us to better understand and apprehend consumer behavior in depth, especially during the market exploration phase. The samples are small (about ten in BtoB, about fifty in BtoC). The objective is to let them explore the subject in depth through open-ended questions, with a focus on active listening (rephrasing, repeating, encouraging them to elaborate). We often ask questions of potential users, but also of other players in the value chain when they benefit indirectly from the offer.

The research tax credit (CIR) is a tax incentive designed tò encourage companies' R&D efforts. Since January 1, 2008, this system has been considerably strengthened, simplified and de-capped: it now takes into account 30% of companies' R&D expenses, up to €100 million, and 5% above this threshold.