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Innovating today. 
For tomorrow.

Innovation is a powerful lever towards transformation

to build a better world and a better future.

Who we are

They trust us

We have gathered around us a group of passionate people
to bring out new ways.

Hugo, Florence, Sophie, Damien... We are a team of experts, each bringing complementary knowledge.

Ready to share our skills and methods with you, to collectively impact the world of tomorrow.

Souad DJENADI
Senior consultant in funding innovation - Taxation of innovation, Environment - Partner - Marseille
Louis VEYRET
Co-founder & Chairman
Cédric RAOUL
Senior consultant innovation financing - Management of funded projects - DPO - Lyon
Alessandra PUGLISI
Senior consultant in funding innovation - Deeptech, IT - PhD Physical and analytical chemistry - Paris
Marina CAPPAI
Consultant funding innovation - IT, Health - Lyon
Thibault LEFRANC
Consultant in funding innovation - Quantum Physics - PhD Physics - Lyon
Damien VILLIERS-MORIAME
Senior Consultant funding innovation - Head of Innovation Tax, IT, Electronics - Partner - Lyon
Jérémy QUADRI
Consultant in funding innovation - Biotech, Health - Paris
Maxime RINALDI
Director of the advertising department - Partner - Lyon
Clotilde FOLLEREAU
Business Intelligence Manager - Lyon
Meet our experts

The blog

We strive to share our knowledge to address your inquiries.

Discover our products

    Any questions?

    Our innovation experts answer your questions.

    What is the Lean Startup method in innovation?

    This innovation method, which is based on macro and micro analysis of the market and opportunities, consists of going to find the truth where it is (with users and consumers), then coming up with ideas, then challenging them (through market tests) and finally improving them.

    What is the CII (Innovation Tax Credit)?

    The innovation tax credit is a tax measure reserved for SMEs. They can benefit from a tax credit of 20% of the expenses necessary for the design of prototypes or pilot installations of new products. The declaration is made with the same file and according to the same procedures as the Research Tax Credit (CIR). SMEs can benefit from the early repayment of their CII.

    What is agility?

    It is the ability (of a team or an organization) to create products or services by consistently delivering value, while responding to change, in an uncertain and turbulent environment.

    What are the Calls for Projects (CFP)?

    These are competitive programs where a prize (usually a grant and/or a loan/repayable advance) is awarded to one or more winners. Eligibility requirements and evaluation criteria are unique and communicated for each Call for Proposals.

    What is accessible knowledge?

    These are the results of research and development work made available in the state of the art. This knowledge can be used by the person normally competent in the field concerned: by direct experimental investigation using the concepts or methods identified in the state of the art or by logical deduction of the consequences which can be compared with known elements.

    What is the value of a qualitative study?

    This interview, often in focus groups, allows us to better understand and apprehend consumer behavior in depth, especially during the market exploration phase. The samples are small (about ten in BtoB, about fifty in BtoC). The objective is to let them explore the subject in depth through open-ended questions, with a focus on active listening (rephrasing, repeating, encouraging them to elaborate). We often ask questions of potential users, but also of other players in the value chain when they benefit indirectly from the offer.

    What is the definition of the CIR (Research Tax Credit)?

    The research tax credit (CIR) is a tax incentive designed tò encourage companies' R&D efforts. Since January 1, 2008, this system has been considerably strengthened, simplified and de-capped: it now takes into account 30% of companies' R&D expenses, up to €100 million, and 5% above this threshold.