Banking leverage for HEEDJY

HEEDJY

Heedjy, founded in 2021 by Emilie Gieler, offers an innovative App Marketplace as a Service, facilitating the creation and maintenance of application marketplaces.

Additional funding for HEEDJY development

Heedjy raised funds in 2022. Following this, to accelerate product development, launch the platform, and strengthen the team with 8 IT engineers, the teams wanted to explore banking leverage.

our answer

Tailor-made bank financing strategy

Dynergie offered HEEDJY tailor-made support:

‍‍

  1. ‍Calibration ofneeds: Initial meeting with founders to determine overall needs and expectations of banking contacts.‍
  2. Selection and preparation: Careful selection of banking contacts and thorough preparation of meetings, optimizing the founders' time.‍
  3. Drafting the banking memorandum: Elaboration of a detailed memorandum, clarifying the project for banking stakeholders.‍
  4. Strategic discussions: conducting negotiations with selected contacts, in close collaboration with the founders.‍
  5. Follow-up until agreement: Ongoing support and rigorous monitoring of discussions, leading to agreement.‍
  6. Validation and signature: Final verification of the compatibility of financing with HEEDJY's needs, leading to signature of the agreement.

The success of this project.

Trust and banking demystification

The meeting with two banks run by women strengthened HEEDJY's confidence in the banking community, smoothing discussions and clarifying the project.

Optimizing the banking network

Dynergie facilitated the connection with the right banking contact, transforming an existing contact into a strategic partnership for HEEDJY.

To conclude.

The collaboration between HEEDJY and Dynergie brilliantly demonstrated how strategic, personalized support can transform financial challenges into concrete opportunities. Thanks to this partnership, HEEDJY has not only secured essential bank financing for its expansion, but has also established solid and strategic banking relationships, laying the foundations for sustained growth and continued innovation in the application marketplaces sector.

Emilie Gieler

CEO

The Dynergie team has a high level of expertise, and was a great help in structuring the banking collaboration we needed to develop the company. The Dynergie team integrated our vision and strategy with great efficiency and professionalism, while remaining simple and friendly. A very good partnership experience.

They took up the challenge

I discover the team
Sylvaine Ravier
Senior consultant in innovation financing - Head of bank financing division - Grenoble

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