4 BPI grants for market research in 2024

In this article, we detail the four main types of financing offered by Bpifrance to encourage market research.

Definition: what is Bpi France?

Bpifrance, or Banque Publique d'Investissement, is a French financial institution. Its mission is to support businesses at every stage of their development, by providing financing tailored to their needs.

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Bpifrance offers a wide range of services, from funding innovation to capital investment. It also plays a major role in regional economic development, working closely with local players.

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Among its actions, Bpifrance offers assistance and financing for market research, a key step for any entrepreneur wishing to create or develop a business.

The 4 main types of financing

Innovation Diagnosis: for SMEs looking to innovate

Bpifrance's first scheme, called "Diagnostic axes d'innovation", is aimed at SMEs or ETIs with fewer than 2,000 employees looking to innovate. It can be used at Fund for a market study, up to a maximum of €16,000 including tax, with Bpifrance covering 50% of the cost.

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To find out more about the system, see the summary ↓

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French Tech grant: to encourage the start-up phase of innovative companies

The second Bpifrance scheme is the "Bourse French Tech". It is intended for young companies less than a year old, as well as individual entrepreneurs (in practice it is very rare for the BFT to be granted to individuals), provided they are supported by innovative project support structures (e.g. incubators, gas pedals, support networks, platforms, recognized associations). The grant covers 70% of eligible expenses (such as market research), up to a maximum of €30,000.

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_{Start-ups less than one year old must also have fewer than 50 employees, and sales or balance sheet total of less than €10 million.}

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To find out more about the system, see the summary ↓

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French Tech Emergence grant: for DeepTech

The third scheme is the "Bourse French Tech Emergence". This funding is aimed at young French companies less than a year old with deeptech projects. The grant covers 70% of eligible expenses, up to a maximum of €90,000. Market research services are included.

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To find out more about the system, see the summary ↓

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BFT Lab: Bpifrance pre-creation financing for deeptech projects

Lastly, the "BFT Lab" is intended for deeptech project leaders who have received maturation or pre-maturation funding for their technology from a founding member of a Pôle Universitaire d'Innovation (PUI). It covers an amount from €30K to €120K, limited to the funding already granted by an ORDC, member of the PUI. Part of this amount can be dedicated to a market study.

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An Organisme de Recherche et de Diffusion des Connaissances (ORDC) is a public or private entity dedicated to research and development (R&D) and the dissemination of its results. This includes universities, research institutes, technology transfer agencies, innovation facilitators and collaborative research entities.

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To find out more about the system, see the summary ↓

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Dynergie support

Our expertise includes not only helping you to obtain financing, but also, and above all, carrying out market studies and tests as part of your innovation process.

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So, if you're in the early stages of your project (defining your concept, business model, offering), our experts can help you carry out market research to provide you with all the keys to creating a project that's aligned with its market.

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On the other hand, if you're in the next phase of testing your offer against the market, either qualitatively or quantitatively, our teams can guide you through the market validation test for your projects.

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Finally, if your product or service is already on the market, and your aim is to study or test other segments, our experts can also provide you with the best possible support.

Market research

The types of market research our experts can carry out for you are :

• Review of market trends and new technologies: Analysis of research reports, specialist articles and existing market studies.
• Understanding market expectations: In-depth discussions with current and potential customers and partners.
• Competitive and technology review: Identify the key players in your field, review their products and services, and understand their strengths and weaknesses.

The action plan is defined together, according to your needs and context.

Do a market test

The types of market tests that our teams can carry out for you are :

• Concept evaluation: Qualitative surveys (B2B or B2C) of future customers or partners of your offer to identify its value and business model.
• Pre-commercialization: Sales and marketing experiments (B2B or B2C) to simulate market launch (white label or not) in order to validate the business model and engage the first customers.

The action plan generally consists of 3 stages:

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1. Innovation marketing & strategy definition

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2. Test the innovation on the market with a qualitative and/or quantitative study.

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3. Analyze results and decide on a Go/No

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If you'd like to find out more and benefit from our expertise, please contact us via our contact page.