Emergence Innovation Puériculture
Pioneering innovation in childcare: FPSA's challenge
In order to offer an ever more comprehensive service, particularly in the childcare sector, FPSA has sought to innovate by developing high-impact plastic product concepts for users to push onto its customers.
For achieve this ambition, the company called on Dynergie's expertise to identify these high value-added opportunities, aligned with consumer needs and market trends.
From idea to innovation: Dynergie-FPSA collaboration
Dynergie guided FPSA through a five-stage strategic study:
Understanding customer capabilities and needs :
- In-depthanalysis of the FPSA Group, its working methods and long-term ambitions, laying the strategic foundations for collaboration.
Detectingmarket opportunities :
- Identifying market pain points and emerging trends.
- Immersion in nursery stores, on-site interviews with parents and social media analysis have informed our strategic choices.
Idéation:
- Creative workshop to generate solutions to pain points. Each solution was evaluated according to specific criteria, to determine its potential impact.
User testing:
- Modeling and testing of each solution with parents to assess their acceptance, thus ensuring that the concepts match market expectations.
Strategic recommendations:
- Formulation of strategic recommendations based on user test results, guiding FPSA towards concrete choices for new product development.
The success of this project.
3 solutions identified.
Identification of three innovative concepts that are particularly popular with parents, opening up new prospects for FPSA in the childcare sector.
An approved methodology.
Validation of the methodology applied, leading to a new mission focused on training FPSA employees in creativity and innovation, thus reinforcing the company's culture of innovation.
To conclude.
This fruitful collaboration has propelled FPSA to the forefront of innovation in the childcare sector. The tangible results and approval of the methodology not only demonstrate the effectiveness of the Dynergie-FPSA collaboration, but also attest to FPSA's ability to adapt and excel in strategic areas through an innovative approach.
Olivier Seignemartin
I would like to underline the professionalism of Mario, Johan and the DYNERGIE Team! Impeccable availability throughout the program. We approached the theme of innovation by thinking outside the box; it's both a very playful and very pragmatic approach. Our aim was to create value-added product concepts that would meet consumer expectations in the field of PUERICULTURE, and make the best possible use of FPSA's capabilities, skills and production assets. Our aim was to be able to present innovative concepts to brands (distributors), in order to win co-contracting and manufacturing contracts for "blue oceans" concepts. The mission was accomplished, and enabled us to propose concepts to our prospects/customers. Not to stop there, we followed up with a dynergie training course on the implementation of "design thinking" workshops, to acquire the method and become fully autonomous in this brand new approach.
