Structuring your innovation strategy
Innovation management at Orange Business
By 2022, Orange Business aimed to reorganize its innovation management to better leverage innovation internally and with its ecosystem.
The aim of this initiative was to redefine internal innovation processes, improve the organization and management of innovation, and effectively implement the new innovation operating model.
Defining and optimizing innovation
Dynergie initiated this two-pronged strategic approach at Orange Business.
Firstly, the structuring of the innovation department, including interviews with innovation leaders from major groups and in-depth benchmarking to capture trends and effective practices. This resulted in customized recommendations for an appropriate innovation strategy.
Secondly, Dynergie focused on the Customer Innovation Center at the request of Orange Business. The approach included a detailed analysis of internal user needs. Workshops were organized to clearly define the vision and organization of the center. Finally, a detailed structuring plan was drawn up."
The success of this project.
Development of an Innovation White Paper
Creation of a white paper, summarizing approaches, tools and trends in innovation management in large companies.
Strategic vision for the innovation center
Development of a clear vision and modalities for the Orange Business Innovation Center, highlighting its usefulness and access.
Innovation center structuring plan
Design of a strategic action plan to structure the innovation center, including a defined catalog of services.
To conclude.
Dynergie's two-phase approach has transformed the innovation structure at Orange Business, establishing a robust innovation leadership and a dynamic innovation center, supporting innovative and sustainable growth.
Karim Himmiche
Dynergie's in-depth understanding of our needs and its knowledge of the market helped us to overhaul the value proposition of our customer innovation center. A professional and dynamic team!
