Captive air inflatables: analysis of opportunities for the events industry

Michelin Inflatable Solutions

Michelin Inflatable Solutions is a Michelin entity specializing in the design and manufacture of modular captive-air inflatable solutions in technical textiles.

The event industry is demanding and constantly on the lookout for novelties.

Already present in several key sectors such as healthcare, aeronautics and defense, Michelin Inflatable Solutions wanted to extend its presence to the event industry, a demanding sector looking for differentiating offers.

To this end, they enlisted the help of Dynergie to identify the levers that could be activated for rapid and successful integration in this sector.

our answer

Define a business model based on market insights

Dynergie supported Michelin in this three-stage strategic study:

1. Identifying the best applications :

  • Analysis of market data, competitive strengths and advantages of key products in the range.
  • Identify the most relevant applications and targets by analyzing and modeling costs for a specific product category.

‍2. Market test:

  • Implementation of offer marketing for each prioritized target and launch of a digital campaign to generate qualified appointments.
  • Interviews with prospects to understand how to transform the solution into an offer, and measure the perception of value given its price positioning.

‍3. Defining the business model :

  • Redesign of the business model based on feedback from the field and market analysis.
  • Development of an action plan to implement the new business model.

The success of this project.

Over 40 leads.

The market test generated over 40 leads, and the qualitative interviews enabled us to meet over 30 key players representative of the priority target.

2 priority markets identified.

The combination of the various stages of Dynergie's support enabled us to identify 2 high-potential niche markets out of the 4 initially identified.

Deployment strategy.

Following this learning process, a deployment strategy was devised for these new markets, based on the first qualified leads generated by our prospecting interviews.

To conclude.

By working together, Michelin and Dynergie were able to enhance the value of captive-air structures for the event industry, while identifying initial partnerships that are vital to the long-term development of the project.

Benoit Beraud Sudreau

Marketing & Sales Director

We called on Dynergie to market our range of event shelters. Dynergie's ability to listen to our needs and quickly build up their knowledge was key to the project's success. Collaborating with our in-house teams in project mode gave us greater autonomy and concrete, actionable proposals.

They took up the challenge

I discover the team
Raphaël THOBIE
Director of Innovation Strategies - Intrapreneurship, Incubation, Acceleration - Paris
Alexia MOTTE
Senior consultant in innovation strategies - Acculturation, Silver economy - Paris
Nicolas HILY
Marketing Manager

    The media

    Our talents are committed to passing on their knowledge and learning through our innovation media.

    explore the medium
    Article
    INTERVIEW GUIDE
    Qualitative market research: building a good interview guide

    This article takes you through the essential steps for creating an effective guide.

    April 8, 2024
    5
    min.
    See more
    Article
    Design Sprint
    Why and how to do a design sprint?

    We sometimes get the impression that innovation is a bit like haute couture: reserved for a creative elite who think outside the box. But in reality, there's a wealth of talent ready to blossom in our companies. The problem is the invisible barriers, the cultural brakes that make us hold back, that make us feel unconcerned by the subject. So how do we unlock this latent potential for innovation? Let me introduce you to the Design Sprint, an event format designed so that everyone can experience innovation, live it and contribute to the design of new products or services.

    April 4, 2024
    5
    min.
    See more
    Article
    Generative AI
    Generative AI: demystification for SMEs and ETIs

    Dive into the heart of generative AI and discover how it's redefining the landscape for SMEs and SMBs. This article reveals key strategies related to generative AI to overcome apprehension and harness its potential for innovation and growth.

    March 26, 2024
    5
    min.
    See more
    Article
    Hackathon
    Hackathon: what's in it for your company?

    Find out how hackathons are much more than just a fashionable trend; they represent a concrete opportunity to stimulate innovation within your company. Explore the real benefits of these collaborative events and learn how to organize them successfully to accelerate new product development, strengthen corporate culture and foster creativity in your teams.

    March 15, 2024
    7
    min.
    See more
    Article
    Impact Model
    Impact Model: a scientific method for innovation ideation

    Discover the Impact Model: the method of idea generation and evaluation based on potential impact, aimed at identifying and developing solutions that will have the most positive effects on users and the ecosystem concerned.

    March 5, 2024
    6
    min.
    See more
    Article
    AI Act
    The AI Act: the world's first regulation of artificial intelligence

    Discover the impact of the AI Act on the evolution and regulation of AI in Europe. This article covers the adoption of the text, the concrete measures it contains for AI providers, and the regulatory transition measures. An essential guide to understanding the current and future challenges of AI in the EU.

    March 2, 2024
    6
    min.
    See more
    Customer
    Bpifrance
    BPI financial assistance: strategic innovation consulting services

    Discover the "Diagnosis axes d'innovation" grant, which enables you to finance the identification of innovation levers, as well as carry out a market study for your innovative project.

    February 22, 2024
    4
    min.
    See more
    Article
    Ecosystem integration
    Ecosystem integration: electric scooters

    Faced with the rise of electric scooters and the urban challenges they represent, this article delves into the heart of contemporary mobility issues. Between innovative potential and the need for an ecosystemic approach, let's explore together the paths to sustainable and inclusive urban mobility.

    February 8, 2024
    3
    min.
    See more
    Article
    Innovative concepts
    Generating innovative concepts: the limits of divergence

    Explore the limits of traditional methods for generating innovative ideas and discover the Impact Model, a promising new approach to optimizing the efficiency and quality of innovation concepts.

    January 30, 2024
    3
    min.
    See more
    Article
    Innovation Research
    Innovation research: is it still necessary in 2023?

    Discover how Dynergie tackles the challenges of innovation with in-depth research to overcome failure rates and optimize success.

    January 30, 2024
    3
    min.
    See more