Validation of business model and strategic roadmap

Gérontopôle AURA

The Gérontopôle AURA energizes the ageing ecosystem, bringing together players in research, care, training and prevention.

Supporting a silver economy association

Thanks to the support of Caisse des Dépôts, Gérontopôle AURA has financed a support program for Come See Too, an association creating real-time interactive walks for elderly care facilities, with a view to validating its business model and defining a strategic action plan to accelerate its deployment.

our answer

Validation and adjustment of the business model

Creation of the business model: development of a viable economic structure based on the concept of interactive walks.

‍Marketingthe offer: development and communication of a clear value proposition for interactive walks, aimed at animators and facility managers.

‍Qualitative exchanges: validation of concept relevance, market interest and willingness to pay through targeted interviews.

‍Adjustmentsbased on feedback from the field: modification of the initial business model to align it with the real needs and expectations of end users.

‍Elaboration ofan action plan and strategic recommendations: definition of a roadmap for commercial, operational, marketing and financial development.

The success of this project.

Validation of pricing and sales opportunities

A new, validated business model, leading to the acquisition of post-maintenance customers and the creation of multiple business opportunities.

Ecosystem development

Creation of links with committed professional networks, raising the profile and credibility of the project.

Stakeholder engagement

Positive feedback and a willingness to commit on the part of activity leaders and facility managers, testifying to the project's alignment with the sector's needs.

To conclude.

Dynergie's support has enabled Come See Too to improve its offering and align itself with market expectations, ensuring successful integration and a significant impact on structures for the elderly.

Solène Dorier

Project Manager Gérontopôle Auvergne Rhône-Alpes

Dynergie's support enabled us to develop an innovative project to help people age well. Alexia brought all her expertise to bear in proposing a relevant and coherent service.

They took up the challenge

I discover the team
Alexia MOTTE
Senior consultant in innovation strategies - Acculturation, Silver economy - Paris

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