To conduct qualitative market research, you need an interview guide. This document enables you to steer discussions, ensure that key topics are explored, maintain a logical progression, and facilitate comparison of the data collected. Find out more in this article about each stage in the design and application of this tool.

We sometimes get the impression that innovation is a bit like haute couture: reserved for a creative elite who think outside the box. But in reality, there's a wealth of talent ready to blossom in our companies. The problem is the invisible barriers, the cultural brakes that make us hold back, that make us feel unconcerned by the subject. So how do we unlock this latent potential for innovation? Let me introduce you to the Design Sprint, an event format designed so that everyone can experience innovation, live it and contribute to the design of new products or services.

Dive into the heart of generative AI and discover how it's redefining the landscape for SMEs and SMBs. This article reveals key strategies related to generative AI to overcome apprehension and harness its potential for innovation and growth.

Discover the Impact Model: the method of idea generation and evaluation based on potential impact, aimed at identifying and developing solutions that will have the most positive effects on users and the ecosystem concerned.

Discover the "Innovation Axis Diagnosis" help which allows you to Fund the identification of innovation levers, as well as to carry out a market study for your innovative project.

Faced with the rise of electric scooters and the urban challenges they represent, this article delves into the heart of contemporary mobility issues. Between innovative potential and the need for an ecosystemic approach, let's explore together the paths to sustainable and inclusive urban mobility.

Large, massive companies like ours, which now has more than 140,000 people worldwide, are forced to work in open innovation.

Partnership innovation project, definition : A partnership innovation project, or collaborative innovation project, is an innovation project involving several actors. These are called "partners" and form a "consortium". These different types of organizations collaborate together over a defined period of time to achieve specific common objectives, such as pooling R&D expenses or sharing the risks associated with developments.

How to set up an innovation project? Discover the rest of our innovation pyramid approach, with Dynergie's innovation philosophy.

Starting from some examples of failures in the implementation of innovation projects, I will illustrate the vision of our solution in its philosophy and then detail the main steps of the process leading to success.